Remember when I used to blog regularly? I had a lot to tell the world, a desire to be heard and seen. Writing to an audience was a novelty, a gentle fluffing of my ego after writing to no one in particular for most of my life. Hardly anyone was blogging in Australia, people wanted to talk to me, and I got opportunities to do exciting things even though I’m not the most fashionable or the most tactful or well spoken.
After being ignored by fashion all of my life, it felt empowering to be able to source and critique what little fashion was available to me. I spent what money I could on clothes and accessories, never wanting to fall behind other bloggers. As well as being fat, there were other things for me to deal with like mental illness and resultant joblessness. Maybe buying clothes wasn’t the best priority, but it made me feel good. I finally felt like I was part of a clique that lead, instead of followed (or got lost).
I never considered myself a 100% fatshion blogger, because I used too many words and got angry frequently, never fully being palatable enough for brands to consider sponsoring me. I was snubbed on many occasions, and this became more and more apparent as the number of Australian fatshion bloggers swelled. Newer, more congenial personalities were favoured, and I wasn’t surprised. I was categorised as too political, and fell back, feeling miffed but knowing that ultimately it was great that more fat people were speaking up.
Other things worked against me – ongoing mental health issues and hospitalisation kept me from blogging success. Blogging became about networking, personality and (frustratingly) looks. All the things I was terrible at. All the reasons why I felt so at home on the internet right from the beginning in the 90s. Due to my inability to form “relationships” with brands, I had to buy all the new clothes instead of being sent them. I couldn’t financially keep up with that, I didn’t make money out of my blog so it wasn’t worth that kind of investment. Even the advertising network I was part of stopped sending me opportunities and sponsorship offers, and the ones I did take up actually didn’t benefit me financially at all!
Clearly, many things about blogging were turning out to be much like the regular world I struggled to fit in with. Popular bloggers were white, less fat than me, certainly more conventionally attractive, and bought/ were gifted clothes frequently. Events in Australia for plus size fashion started occurring and were in “major” fashion hubs like Sydney or Melbourne, far away from Brisbane and the original Axis of Fat (a group of my friends and I based in Brisbane, among the first fat activist bloggers in Australia). Even when there were events closer to home, I could rarely bring myself to go due to now crippling social phobia.
The focus of fatshion blogs was fashion and consumption thereof, with rarely a critical lens applied. I began thinking more and more about capitalism and how it had tried to reject fat & fashionable people, but now shaped how people were seeing this emerging group of fatshion bloggers. The media requests that came into my email inbox were largely about fashion, and not about medical malpractice and neglect of fat people (which, I propose, is the actual killer in the so called “obesity epidemic”). The mainstream media had cottoned on to the fat activist movement in the blogosphere but only wanted to see us talk about fluffy topics, rather than bullying, harassment, abuse of human rights and denial of health care.
I don’t know why I seem to be talking in the past tense, because this is now. This is why I struggle to chit chat about whichever plus size brand is releasing poorly made, questionably fashionable, dubiously manufactured garments this season. I am angry at capitalist systems that not only abuse fat people for not looking good in clothes, or not providing fashionable clothes, but also make us feel some kind of imperative to spend above and beyond what we have to make up for our fat bodies. I’m angry that blogging is now just a new funnel for PR and marketing people, and most bloggers rarely get paid what mainstream media workers do for providing the same service. Being paid in clothing is NOT being paid in cash money.
I’m disillusioned with this whole fat blogging game. If I blog about clothes, readers will come. If I blog about politics, I am rarely engaged. Mostly, I struggle to put words together these days. I am on a lot of medication to function as neurotypically as possible (for me), and my ability to write and read has deteriorated. Remember when I was a blogger? Am I still a blogger if no one reads this stuff? If I don’t get free clothes? If I challenge dominant ideas? If I can’t afford to keep up? If I am sick, fat, and unattractive?